Lawn Doctor | Grasslippers
Lawn Doctor’s service requests largely come in the warm spring and summer months, but they needed a way to get customers thinking about their lawns in the dead of winter. We appealed to homeowners longing to be out in their yards by creating Grasslippers -- custom-made with real grass -- to deliver the feeling of fresh grass underfoot, indoors, even as outdoor temperatures sat below freezing in many of Lawn Doctor’s key markets.
Grass Slippers were offered up to franchisees as a giveaway to key customers. “Unboxing videos” were filmed to share the joy, generating demand for lawn care even during the coldest months of the year.