Envestnet | Mr. Krabs
Envestnet wanted to demo their dashboard that helps financial advisors track the complexity of their clients’ finances. Instead of the standard, rich older couple shaking hands with their advisor/retirees walking on the beach approach, we had an idea: What if we worked with a movie/television studio to imagine the finances of a character from pop culture with a complicated financial life? Money-obsessed entrepreneur Mr. Krabs of SpongeBob SquarePants seemed like a perfect choice. HeyLet'sGo actually worked with their creative team, talked through storylines and past episodes, and figured out Mr. Krabs' expenses line-by-line (right down to selling SpongeBob’s Soul for 62 cents in the “Money Talks” episode from Season 5). The campaign features an online dashboard experience, TV commercials, a web film, and over 20 pieces of web content.
![ENV_KRABS_1 ENV_KRABS_1](https://heyletsgo.co/wp-content/uploads/2022/07/ENV_KRABS_1.png)
![ENV_KRABS_2 (2) ENV_KRABS_2 (2)](https://heyletsgo.co/wp-content/uploads/2022/07/ENV_KRABS_2-2.png)
![ENV_KRABS_3 ENV_KRABS_3](https://heyletsgo.co/wp-content/uploads/2022/07/ENV_KRABS_3.png)