Play-Doh | Shaping Imaginations
Anthem TV campaign to launch Play-Doh’s global “Shaping Imaginations” brand effort. HeyLet’sGo helped with creative and strategy/platform work.
Client: Play-Doh
My Little Pony | Father's Day
For Father’s Day, My Little Pony fostered father-daughter bonding with the first-ever Dad Ponies, complete with Hawaiian shirts and football jerseys. Tattoos. Glasses. And facial hair.
Play-Doh | Mystery Box
HeyLet’sGo was assigned creative duties for the global launch of Play-Doh Slime. But how do you communicate the product’s tactile nature in an ad? We had kids come to a “casting” session not knowing what the product was, brought them on to a set with a “mystery box,” lights and four cameras, then filmed their reactions touching Slime for the first time.