Amanda Zarle

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Chief Strategy Officer

Amanda is responsible for leading strategy and research efforts at HeyLet’sGo. She thrives on studying business challenges and draws on her consulting and agency experience to translate insights into a strategy that will inspire clear, impactful solutions. Prior to joining HeyLet’sGo, Amanda led research and development for clients including United Airlines, Nabisco, Unilever, Ford Motor Company, Merrill Lynch,, Eversource, Lincoln Financial, New Balance, Bose, Mass General Brigham, Tufts Health Plan and many more.

When she’s not driving strategy at HeyLet’sGo, she enjoys driving across New England to see her college kids compete in basketball games and run in cross-country/track & field meets.